Are you having problems getting customers to come back after that first purchase?
Most companies do. The opportunity lost is significant in so many ways. I have extensive and relevant experience that will help keep your customers coming back as they gain the same passion for your product that you have.
Are you unsure about what data or technology you need in order to do a better job of retention?
You need to have both marketing knowledge and deep technology/data experience to understand customer retention and implement solutions. I have that unique combination of skills to ensure that you put your best foot forward to engage your customers.
WHO AM I?
I am in the rare position of being a retention marketing expert with an extensive background in software engineering.. I had the privilege to live and breathe ecommerce customer retention for 5 years and leveraged my broad knowledge of data and technology to bring a unique perspective to that work.. I have been a Software Engineer for over 20 years, led teams of developers and built a Client Success team at a leading retention automation growth company.
WHAT DO I DO?
I help you convey the passion you have for your product to your customers. I focus on helping you to identify best practices, metrics and technologies that you will use to help retain your customers thereby increasing your customer’s engagement with you and your product. I use proven customer retention communication methods which give you a clear path to the technology, data and marketing execution your company needs. I speak the same language that your developers speak and give you the right tools to communicate your retention data needs to them.
HOW DO I DO IT?
My approach is to gain a healthy understanding of your business and what you are passionate about. I fuse that with my knowledge of how to leverage data and technology to help personalize and automate communication with your customers. With my expertise, you and I will discover which retention campaigns bring your business the best retention results. I work to understand your marketing needs and also understand the language that your developers speak. The results of our work together will yield your organization a clear plan to develop the best retention program possible.
WHY HIRE ME?
My career has given me a unique set of skills that combines years of experience in technology with a deep understanding of retention marketing. The benefit is that you get to retain more customers with less effort and increase your revenue. There are a lot of ways that you can attain your goal of increased customer engagement. Are you confident in which solution is the right one for your needs? I can confidently say that, my combination of marketing and technology experience will lead you quickly to the right choice.
MY TECHNOLOGY STACK
Databases / Programming Languages:
- PostgreSQL
- MySQL
- IBM DB2
- Python
- C/C++
- Perl
- Shell Scripting
- Javascript
- C#
- And more…
Marketing:
- Magento
- Shopify
- Netsuite
- 3DCart
- MailChimp
- Salesforce Marketing Cloud
- Oracle Responsys
- IBM Silverpop
- WhatCounts
- And more…